Playful Promises X Felicity Hayward lingerie collection

Hello lovelies,
Playful Promises X Felicity Hayward lingerie collection
Photo credit - Playful Promises

Plus size supermodel Felicity Hayward has collaborated with London-based lingerie brand Playful Promises to bring a collection of underwear in bra sizes 32-44 A-K and sizes 8-26. It's the first UK lingerie collection by a plus size supermodel and features retro inspired girdles and bodies, suspender belts and diamant√© chain detailing, as well as Felicity's Self Love Brings Beauty sloganing. There's lots of pretty pink, lilac, as well as standard lingerie staples like black, red and leopard print. 

Playful Promises X Felicity Hayward lingerie collection
Photo credit - Playful Promises 

Playful Promises are the queens of the collab collection, having previously teamed up with Gabi Fresh and Fuller Figure Fuller Bust, among others. Felicity was one of the first models to show stretch marks, cellulite and scars in global campaigns with brands such as Missguided and The Body Shop, who were inspired by her digital campaign and body positive movement #selflovebringsbeauty. Felicity’s movement promotes self-love, diversity, confidence and acceptance in the fashion industry for everyone She explains that she “wanted to create something for everyone, to view beauty from your perspective, not the media’s view on body image and worth.”

Felicity Hayward is excited to partner with Playful Promises, as she believes they share the same values in terms of design style, and the promotion of body positivity. She says, “I wanted to create a lingerie range for everyone, so that no matter what your size or body type, you can be empowered to feel sexy. I’ve always loved Playful Promises for its wide size range, quirky designs and inclusive and diverse imagery, so to collaborate with them on this collection was an absolute dream.”

Emma Parker, Director of Playful Promises says, “We feel Felicity perfectly embodies our brand values of body confidence and self-love, and she’s helped created some fabulously sexy pieces that are designed to really give that wow factor – whatever your size.”

I have a gorgeous leopard print set which was kindly gifted to me by Playful Promises. I'm wearing a 44F and size 26 and both are generously sized. I usually wear a size 28 in underwear, but the 26 fits with room to spare. The bra cups are very roomy, so do consider sizing down at least one cup size. I'll be sharing my photos on social media and in a separate blog post as soon as possible. 

Playful Promises X Felicity Hayward lingerie collection
Photo credit - Playful Promises 

Are you excited for this collection? 

Thanks for reading. 
Leah xoxo

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